The second pillar centered around social media platforms such as TikTok, Instagram, and Facebook. We collaborated with strategic influencers to highlight both the problem and the solution. The problem? Many influencers and artists showcase dazzling white smiles overnight as if by miracle, without disclosing their use of expensive dental veneers. The solution? Partnering with more "authentic" influencers to demonstrate that achieving a celebrity-like smile in just four weeks is entirely possible with a proven and accessible product. Additionally, we tapped into a major trend of the moment, "Get Ready With Me," to illustrate how a yellow smile can instantly ruin life's big moments.
