THE NEW GUARANA ANTARTICA BLACK

The Guarana Antartica Black is a mix of the Guarana Antartica that you already know with the Brazilian Acai Berry and other Amazon Jungle fruits and berries.

JUMP INTO THE DARK

WHERE TO FIND

Be one of the first to get in the dark. Find here the spots to buy it in Sao Paulo and uncover the mystery of Guarana Antartica Black.

The drink is red. The taste is unique and original flavor. And it’s all guarana, acai and other Amazonian fruits and berries.

THROW YOURSELF IN THE DARK IN MAUES

and meet the place where the secret formula of the New Guarana Antartica Black is made.

Launch film:

Posters OOH

text: Jump into the dark

website revealing the can of guarana

TO LAUNCH THE CONCEPT JUMP IN THE DARK, WE PLACED IN THE CITY SEVERAL VENDING MACHINES, ALL PAINTED IN BLACK. NO INFORMATION WAS DISPLAYED, EXCEPT THE CONCEPTS INVITATION: JUMP IN THE DARK.

THE ONES WHO ACCEPTED THE INVITATION WERE ABLE TO TASTE IN FIRST HAND OUR NEW FLAVORED DRINK: GUARANÁ BLACK.

hotsite for people to locate the secret vending machines

AT THE MARESIAS BEACH DURING THE SP SURF PRIME CHAMPIONSHIP, AN UNEXPECTED FACILITY SURPRISED THE PUBLIC AND THE PARTICIPANTS: THE SURF IN THE DARK BOTH, SPONSORED BY GUARANA ANTARTICA WITH THE WORLD SURF CHAMPION GABRIEL MEDINA.

A MECHANICALLY POWERED SURFBOARD WOULD SIMULATE THE WAVE’S MOVEMENT IN THE COMPLETE DARK ROOM. GABRIEL MEDINA WAS THE FIRST TO GO. HE HAD HIS TIME ON TOP OF THE BOARD RECORDED
AND THEN THE PUBLIC COULD TRY TO BEAT HIS TIME ON TOP OF THE SURFBOARD. EVERYTHING WAS FILMED WITH INFRARED CAMERAS AND SHOWN THROUGH SCREENS OUTSIDE THE BOOTH.

THOSE WHO TOOK THE CHALLENGE RECEIVED AN EXCLUSIVE GIFT FROM GUARANA SIGNED BY MEDINA AND    
THOSE WHO ACTUALLY BEAT HIS TIME RECEIVED A BONUS SPECIAL GIFT, ALSO SIGNED BY GABRIEL MEDINA.

strategy videocase and campaign launch

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