Inspired by Cinderella’s glass slipper, we transformed the iconic Coca-Cola contour bottle into a size 11 glass basketball sneaker — combining the bottle’s curves, ridges, dimples, and ribbon into an object that is simultaneously a trophy, a sneaker, and a cup you can actually sip Coke from.
The first Glass Sipper was awarded to High Point University during the Final Four, turning an underdog moment into a new Coca-Cola tradition within March Madness. The project generated 466M earned impressions, 45.4M social impressions, and 100% positive sentiment, earning coverage across sports, sneaker, lifestyle, and advertising media.
